Max Robotics — Global Service Robot Directory + US Certification

About

Priyanko Guchait is a leading voice in hospitality technology and human-robot collaboration, exploring how service robots reshape frontline work. His research centers on three key areas: the dynamics of competition versus collaboration between humans and robots in hospitality, the psychological impact of robot apologies after service failures, and the unique value of human empathetic creativity in an increasingly automated world. Guchait’s most cited work (94 citations) critically examines whether robots should replace or partner with human staff, offering a nuanced framework for future cobotics. Another influential study (54 citations) reveals how travelers respond differently to apologies from robot versus human employees, with age playing a pivotal role. His conceptualization and scale development of “empathetic creativity” (22 citations) provides a vital tool for measuring the irreplaceable human skills that robots cannot replicate. Through these contributions, Guchait has shaped scholarly understanding of service automation’s social and emotional dimensions, earning recognition as a thought leader in hospitality technology. His work continues to guide practitioners and researchers navigating the delicate balance between technological efficiency and human touch.