Papers
3
Total Citations
138
H-Index
3
About
Dr. Do The Khoa is a pioneering researcher at the intersection of service robotics, human-robot interaction, and hospitality management. His work critically examines the evolving dynamics between humans and robots in service settings, challenging the prevailing narrative of robotic replacement. Dr. Khoa’s most influential paper, “Competition or collaboration for human–robot relationship” (94 citations), provides a foundational framework for reimagining cobotics as a collaborative partnership rather than a competitive threat. He further explores the nuanced psychological effects of robot design in “Being Alone or Together” (22 citations), revealing how anthropomorphized robots uniquely shape solo versus group consumption experiences—a crucial insight for the growing solo-economy. Demonstrating his commitment to human-centric service, Dr. Khoa developed the concept of “empathetic creativity” (22 citations), creating a validated scale that identifies uniquely human capabilities—like empathy and creative problem-solving—that robots cannot replicate. His work offers both theoretical depth and practical guidance for businesses navigating automation, making him a leading voice on how technology can augment, rather than diminish, the human touch in service.
Research Focus
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Top Papers
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