Marketing

SOMETHING OLD, SOMETHING NEW: A LONGITUDINAL STUDY OF SEARCH BEHAVIOR AND NEW PRODUCT INTRODUCTION.

Riitta Katila, Gautam Ahuja

Citations: 3377 • 2002

Big Data in Smart Farming – A review

J. Wolfert, Lan Ge, C.N. Verdouw, M.J. Bogaardt

Citations: 2977 • 2017

How artificial intelligence will change the future of marketing

Thomas H. Davenport, Abhijit Guha, Dhruv Grewal, Timna Breßgott

Citations: 2300 • 2019

Literature review of Industry 4.0 and related technologies

Ercan Öztemel, Samet GÜRSEV

Citations: 2083 • 2018

Brave new world: service robots in the frontline

Jochen Wirtz, Paul G. Patterson, Werner H. Kunz, Thorsten Gruber, Vinh Nhat Lu, Stefanie Paluch, Antje Martins

Citations: 2082 • 2018

Industry 5.0: A survey on enabling technologies and potential applications

Praveen Kumar Reddy Maddikunta, Quoc‐Viet Pham, B. Prabadevi, N. Deepa, Kapal Dev, Thippa Reddy Gadekallu, Rukhsana Ruby, Madhusanka Liyanage

Citations: 1756 • 2021

Industry 5.0—A Human-Centric Solution

Saeid Nahavandi

Citations: 1522 • 2019

Design Thinking for Social Innovation

Tim Brown, Jocelyn Wyatt

Citations: 1418 • 2010

Domo Arigato Mr. Roboto

Jenny van Doorn, Martin Mende, Stephanie Noble, John Hulland, Amy L. Ostrom, Dhruv Grewal, J. Andrew Petersen

Citations: 1237 • 2016

Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses

Martin Mende, Maura L. Scott, Jenny van Doorn, Dhruv Grewal, Ilana Shanks

Citations: 1098 • 2019

The Future of Retailing

Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält

Citations: 1037 • 2017

Services Marketing: People, Technology, Strategy

Jochen Wirtz, Christopher Lovelock

Citations: 1035 • 1984

Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI

Markus Blut, Cheng Wang, Nancy V. Wünderlich, Christian Brock

Citations: 1033 • 2021

Engaged to a Robot? The Role of AI in Service

Ming‐Hui Huang, Roland T. Rust

Citations: 1014 • 2020

Transforming the Customer Experience through New Technologies

Wayne D. Hoyer, Mirja Kroschke, Bernd H. Schmitt, Karsten Kraume, Venkatesh Shankar

Citations: 957 • 2020

Developing and validating a service robot integration willingness scale

Lu Lu, Ruiying Cai, Doğan Gürsoy

Citations: 941 • 2019

Market-Based Multirobot Coordination: A Survey and Analysis

M. Bernardine Dias, Robert Zlot, Nidhi Kalra, Anthony Stentz

Citations: 901 • 2006

Adoption of AI-based chatbots for hospitality and tourism

Rajasshrie Pillai, Brijesh Sivathanu

Citations: 884 • 2020

Effects of COVID-19 on hotel marketing and management: a perspective article

Yangyang Jiang, Jun Wen

Citations: 836 • 2020

The Age of Access: The New Culture of Hypercapitalism Where All of Life Is a Paid-For Experience

Jérémy Rifkin

Citations: 826 • 2000