Deepa Sethi

Indian Institute of Management Kozhikode

Papers

Total Citations

264

H-Index

About

Deepa Sethi is a leading researcher at the intersection of hospitality management and emerging technology, whose work is shaping how the global hotel industry adopts and integrates service robots. Her research primarily focuses on understanding the behavioral intentions of both hotel managers and customers toward robotic technologies, with a particular emphasis on the psychological and value-based factors that drive acceptance. In her highly cited 2022 global study (135 citations), Sethi identified the critical factors influencing hotel managers’ intentions to adopt robotic technologies, providing a foundational framework for industry decision-makers. She further explored customer perspectives in her 2023 work (76 citations), examining how perceived risk and information security concerns impact guests’ willingness to accept service robots. Her third most-cited paper (53 citations) delves into the roles of utilitarian and hedonic values, revealing that customers’ innovativeness, perceived ease of use, and compatibility with technology significantly shape their behavioral intentions. With a cumulative impact exceeding 260 citations, Sethi’s research offers essential insights for hospitality leaders navigating the complex human-technology interface, making her a pivotal voice in the future of automated service delivery.