Tadayuki Hara

Papers

Total Citations

264

H-Index

About

Tadayuki Hara is a leading scholar in hospitality technology, whose research focuses on the adoption and impact of service robots and artificial intelligence in the hotel industry. His work critically examines the interplay between technological innovation and human behavior, bridging the gap between hotel managers’ strategic decisions and guests’ experiential expectations. Hara’s most influential contributions include a global study on factors affecting hotel managers’ intentions to adopt robotic technologies (135 citations), which provides a foundational framework for understanding organizational readiness for automation. He has also advanced knowledge on customer acceptance, demonstrating how perceived risk and information security shape guests’ willingness to interact with service robots (76 citations). Further, his investigation into utilitarian and hedonic values reveals that guests’ behavioral intentions are driven not only by practical benefits but also by enjoyment and novelty (53 citations). By integrating constructs such as innovativeness, ease of use, and compatibility, Hara offers actionable insights for hoteliers seeking to implement robotic solutions. His work is widely cited and instrumental for researchers and practitioners navigating the digital transformation of hospitality, making him a key figure in the study of human-robot interaction in service settings.