Adela Balderas-Cejudo
Papers
3
Total Citations
264
H-Index
3
About
Dr. Adela Balderas-Cejudo is a leading voice at the intersection of hospitality management and emerging technology, with a primary research focus on the adoption of service robots and artificial intelligence in the hotel industry. Her work critically examines the human-technology interface, exploring the psychological and operational factors that drive both manager and customer acceptance of robotic systems. Her most impactful contribution, a global study on the factors affecting hotel managers’ intentions to adopt robotic technologies, has garnered 135 citations, establishing a foundational framework for the field. Dr. Balderas-Cejudo has further advanced this domain by investigating the critical roles of perceived risk and information security in customer acceptance, a study cited 76 times, and by dissecting the influence of utilitarian versus hedonic values on guest behavioral intentions, with 53 citations. Through this body of work, she has provided essential insights into how innovativeness, ease of use, and compatibility shape consumer attitudes, making her a pivotal figure in understanding the future of automated hospitality.
Research Focus
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Top Papers
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