Abraham Pizam
Papers
3
Total Citations
264
H-Index
3
About
Abraham Pizam is a pioneering scholar in hospitality and tourism management, whose recent work has centered on the transformative impact of technology—particularly service robots and artificial intelligence—in the hotel industry. His major contributions include a series of highly cited studies that explore the adoption of robotic technologies from both managerial and customer perspectives. His 2022 global study on factors affecting hotel managers’ intentions to adopt robotic technologies has garnered 135 citations, establishing a foundational framework for understanding organizational readiness for automation. Pizam further advanced this field by examining perceived risk and information security in customer acceptance of service robots (76 citations), and by delineating the roles of utilitarian and hedonic values in shaping behavioral intentions toward these technologies (53 citations). His research uniquely bridges technological innovation with consumer psychology, offering actionable insights for industry practitioners. As a former editor-in-chief of the *International Journal of Hospitality Management* and a recipient of multiple lifetime achievement awards, Pizam’s work continues to shape how the hospitality sector navigates the intersection of human experience and technological disruption.
Research Focus
Key Achievements
Top Papers
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