Xiaoyang Sun
Papers
2
Total Citations
21
H-Index
2
About
Xiaoyang Sun is a rising scholar at the intersection of artificial intelligence, service robotics, and consumer behavior in hospitality. Her research critically examines how AI-powered service providers—from sommelier robots to employee-robot hybrid teams—reshape customer experiences and decision-making in dining contexts. In her most cited work, "AI robots over sommeliers?" (2024, 16 citations), Sun demonstrates that robotic wine recommendations can rival human sommeliers, yet diners’ acceptance hinges on perceived authenticity and service context. Her follow-up study on employee-robot hybrid teams (2025, 5 citations) breaks new ground by revealing how these collaborations can either enhance or undermine customers’ value cocreation and codestruction behaviors. Sun’s contributions are especially timely as the hospitality industry grapples with automation’s social and emotional impacts. By blending experimental methods with real-world restaurant settings, she offers actionable insights for managers designing human-robot service ecosystems. Her work has quickly gained traction among scholars in tourism, human-computer interaction, and service management, positioning her as a key voice in the ongoing debate about technology’s role in shaping authentic, value-driven customer experiences.
Research Focus
Key Achievements
Top Papers
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