Meichen Hua
Papers
1
Total Citations
16
H-Index
1
About
Meichen Hua is an emerging scholar at the intersection of artificial intelligence, consumer behavior, and hospitality management. Her research primarily investigates how AI-driven technologies—particularly service robots—reshape decision-making and experiential dynamics in food and beverage settings. In her most-cited work, "AI robots over sommeliers? Exploring the service provider effect on diners’ wine ordering decisions at restaurants" (2024, 16 citations), Hua provides a pioneering empirical examination of consumer trust and preference when faced with AI versus human sommeliers. This study challenges conventional assumptions about expertise and authenticity in high-stakes service encounters, revealing nuanced factors that influence diners’ choices. Hua’s contributions are particularly notable for bridging robotics and sensory marketing, offering practical insights for restaurant operators and technology developers. Though early in her career, her work has already garnered attention for its timely relevance as the hospitality industry rapidly adopts automation. By centering the human-AI interaction in contexts traditionally reliant on human touch, Hua is carving a distinctive niche that promises to inform both future research and real-world service innovation.
Research Focus
Key Achievements
Top Papers
- 1