Bingna Lin
Papers
1
Total Citations
16
H-Index
1
About
Bingna Lin is an emerging scholar whose research bridges artificial intelligence, consumer behavior, and the hospitality industry. Her work explores how AI-driven technologies reshape decision-making in service contexts, particularly in dining and wine consumption. In her most-cited paper, "AI robots over sommeliers? Exploring the service provider effect on diners’ wine ordering decisions at restaurants" (2024, 16 citations), Lin investigates the nuanced interplay between human expertise and robotic service, revealing how diners’ perceptions of AI versus human sommeliers influence their wine choices. This contribution is notable for its timely examination of trust, authenticity, and the evolving role of automation in luxury service settings. While her citation count is still growing, Lin’s research has already garnered attention for its practical implications in restaurant management and technology adoption. Her work stands out for its interdisciplinary approach, merging insights from psychology, marketing, and robotics to address real-world challenges. As AI continues to permeate everyday experiences, Lin’s findings offer critical guidance for businesses seeking to balance innovation with human touch. She represents a new generation of researchers shaping the future of service encounters.
Research Focus
Key Achievements
Top Papers
- 1