Praningrum
Papers
1
Total Citations
7
H-Index
1
About
Praningrum’s research lies at the critical intersection of technology adoption and crisis management in the travel, tourism, and hospitality (TTH) industries. Her most cited work, “Will Self-Service Technologies Be Widely Adopted in Travel, Tourism, and Hospitality Industries During and after COVID-19?” (2022, 7 citations), provides a timely analysis of how the pandemic accelerated the shift toward self-service technologies. By comparing COVID-19’s impact to earlier outbreaks like SARS and MERS, she highlights the unprecedented scale of disruption and the resulting behavioral changes among consumers and businesses. Her major contribution is demonstrating that the pandemic acted as a catalyst for technological adoption, reshaping service delivery models in TTH sectors. This work has been influential for both academics and practitioners seeking to understand post-pandemic industry transformations. Praningrum’s insights offer a roadmap for resilience and innovation, making her a valuable voice in discussions about the future of travel and hospitality. Her research continues to inform strategies for integrating technology while maintaining customer satisfaction in a rapidly evolving landscape.
Research Focus
Key Achievements
Top Papers
- 1