Fachri Eka Saputra
Papers
2
Total Citations
72
H-Index
2
About
Fachri Eka Saputra is a rising scholar at the intersection of artificial intelligence, robotics, and the service industry, with a specific focus on hospitality and tourism. His research explores how anthropomorphism—the attribution of human traits to non-human entities—shapes the deployment and acceptance of AI robots. His most cited work, “Anthropomorphism-based artificial intelligence (AI) robots typology in hospitality and tourism” (2024, 65 citations), provides a foundational framework for categorizing robots based on attributes, usage, and function, offering critical insights for industry practitioners designing human-like service interactions. Saputra also examines the accelerated adoption of self-service technologies in travel and tourism during and after the COVID-19 pandemic, as seen in his 2022 study (7 citations), which addresses how crises reshape consumer behavior and operational strategies. By bridging theoretical typologies with real-world applications, his contributions help guide the responsible integration of AI in high-touch service environments. Saputra’s work is particularly valuable for students and researchers interested in the human side of technology adoption, offering a clear lens through which to understand how robots can enhance—rather than replace—human experiences in hospitality and tourism.
Research Focus
Key Achievements
Top Papers
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