Anna Prisco

Papers

Total Citations

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About

Dr. Anna Prisco is a leading scholar in hospitality management and service technology, whose work centers on the psychological and behavioral dynamics of human-robot interaction in service settings. Her primary research explores how trust shapes customer attitudes and behaviors toward social service robots, a critical area as automation transforms the hospitality industry. In her landmark 2023 paper, "Role of trust in customer attitude and behaviour formation towards social service robots," which has garnered 87 citations, Dr. Prisco provides a foundational framework for understanding how trust mediates consumer acceptance and engagement with robotic service agents. This work not only advances theoretical models of technology adoption but also offers practical insights for designing trustworthy autonomous systems in hotels, restaurants, and tourism. Her research is widely recognized for bridging the gap between consumer psychology and emerging service technologies, influencing both academic discourse and industry practice. Dr. Prisco’s contributions are essential reading for students and researchers interested in the future of service automation, trust-building, and the ethical deployment of AI in customer-facing roles.