Nicholas Wise

Papers

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About

Dr. Nicholas Wise is a leading scholar in the ethics of emerging technologies within the hospitality and service industries. His research critically examines the intersection of consumer psychology, artificial intelligence, and ethical frameworks, with a particular focus on autonomous systems. Dr. Wise’s most impactful work, “Consumers’ Ethical Perceptions of Autonomous Service Robots in Hotels” (2023), has garnered 34 citations and provides a foundational empirical analysis of how guests perceive the ethical dimensions of robotic service. Using a rigorous triangulation approach, he identified eight critical themes—including privacy, security, safety, transparency, and fairness—that shape consumer trust and acceptance. This study is widely recognized for offering actionable insights for both industry practitioners and policymakers navigating the deployment of AI in customer-facing roles. Dr. Wise’s contributions are essential for understanding the delicate balance between technological innovation and ethical responsibility, making him a vital voice in the ongoing discourse on human-robot interaction and consumer welfare.