Hwansuk Chris Choi

Papers

Total Citations

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About

Dr. Hwansuk Chris Choi is a leading scholar in hospitality technology and service robotics, whose work critically examines the ethical dimensions of automation in the guest experience. His research centers on consumer perceptions of autonomous service robots (ASRs), with a particular focus on the ethical risks that arise when machines replace human interaction in hotels. In his highly cited 2023 study, "Consumers’ Ethical Perceptions of Autonomous Service Robots in Hotels" (34 citations), Dr. Choi employed a triangulation approach to identify eight key ethical themes—including privacy, security, safety, transparency, fairness, and socialization—that shape consumer trust and acceptance. Building on this foundation, his 2025 work, "Developing and validating an ethical risk scale for service robots in hospitality" (6 citations), provides a rigorous measurement tool for assessing these concerns. By systematically mapping the ethical landscape of robotic hospitality, Dr. Choi has established a framework that helps industry practitioners design more responsible automation strategies. His contributions are vital for students and researchers navigating the intersection of technology, ethics, and service excellence in the modern hospitality industry.