Junghoon Lee

East Carolina University, Johns Hopkins University

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About

Dr. Junghoon Lee is a pioneering researcher at the intersection of service robotics and medical imaging, with key contributions spanning two distinct fields: hospitality technology and neurosurgical navigation. In the service sector, Dr. Lee’s highly cited 2022 study (37 citations) fundamentally reshaped understanding of human-robot interaction by demonstrating how robot servers enhance brand modernity, which in turn drives brand love and behavioral intentions—including usage, word-of-mouth, and willingness to pay more—compared to human servers. This work has become essential reading for scholars examining automation’s impact on consumer psychology. Simultaneously, Dr. Lee has made groundbreaking advances in medical robotics, developing real-time 3D video reconstruction techniques for neuroendoscopic surgery. Their 2023 study (9 citations) introduced simultaneous localization and mapping (SLAM) to correct for brain deformation during ventriculostomy, while their 2024 work advances end-to-end 3D reconstruction for robot-assisted procedures. By bridging service robotics and surgical navigation, Dr. Lee demonstrates rare interdisciplinary versatility, with their medical contributions offering transformative potential for improving accuracy in deep-brain interventions.