Dhruv Grewal

Babson College, Florida State University, University of Bath, Tecnológico de Monterrey, Department of Commerce

Papers

16

Total Citations

6,479

H-Index

13

About

No biography available yet.

Research Focus

Marketing16 · 6,479 citations
Business16 · 6,479 citations
Computer science12 · 5,030 citations
Sociology7 · 3,762 citations
Knowledge management5 · 3,684 citations
Artificial intelligence5 · 3,404 citations
Data science3 · 3,354 citations
Service (business)8 · 2,739 citations
Psychology4 · 2,528 citations
Service provider3 · 2,523 citations
Economics4 · 2,511 citations
Marketing research2 · 2,303 citations

Key Achievements

13
H-Index
16
Papers
6,479
Total Citations
405
Avg Citations/Paper
🏆 Most Cited Paper
How artificial intelligence will change the future of marketing
2,300 citations · 2019
📈 Most Prolific Year: 2019 (2 Papers)
🤝 Key Collaborators: 31
🏛 Institutions: Babson College, Florida State University, University of Bath, Tecnológico de Monterrey, Department of Commerce

Top Papers

  1. 1
    How artificial intelligence will change the future of marketing
    2,300 citations · 2019
  2. 2
    Domo Arigato Mr. Roboto
    1,237 citations · 2016
  3. 3
    Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses
    1,098 citations · 2019
  4. 4
    The Future of Retailing
    1,037 citations · 2017
  5. 5
    Retail Branding and Customer Loyalty: an overview
    188 citations · 2004
  6. 6
    The Evolution and Future of Retailing and Retailing Education
    183 citations · 2018
  7. 7
    Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings
    146 citations · 2020
  8. 8
    Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences
    97 citations · 2023
  9. 9
    Retailing and emergent technologies
    86 citations · 2021
  10. 10
    Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services
    47 citations · 2024

Key Collaborators

MMMartin Mende5 shared papersALAnne L. Roggeveen4 shared papersMLMaura L. Scott4 shared papersJVJenny van Doorn4 shared papersISIlana Shanks3 shared papersAGAbhijit Guha3 shared papersJNJens Nordfält2 shared papersMLMichael Lévy2 shared papersSNStephanie Noble2 shared papersSBSabine Benoit2 shared papersJHJohn Hulland1 shared papersDMDominik Mahr1 shared papersMWMartin Wetzels1 shared papersJAJames Agarwal1 shared papersJAJ. Andrew Petersen1 shared papersRWRuud Wetzels1 shared papersTHThomas H. Davenport1 shared papersGDGopal Das1 shared papersSHSteve Hamilton1 shared papersDKDinesh K. Gauri1 shared papers
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