Marketing research
Related papers: 12
Top Researchers
Top Cited Papers
How artificial intelligence will change the future of marketing
Thomas H. Davenport, Abhijit Guha, Dhruv Grewal, Timna Breßgott
Citations: 2300 • 2019
TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION
O. C. Ferrell, Linda Ferrell
Citations: 76 • 2020
Artificial intelligence in marketing research and future research directions: Science mapping and research clustering using bibliometric analysis
Jyoti Thakur, Bijay Prasad Kushwaha
Citations: 64 • 2023
Digital marketing innovation and industrial marketing: evidence from restaurants' service robots
Edward C.S. Ku
Citations: 20 • 2024
Evolution of service robots in marketing: A relational framework and future research agenda
Dominik Mahr, Gaby Odekerken‐Schröder, Jenny van Doorn
Citations: 16 • 2025
Demonstration Experiments of a Robot Service of Stamp-Rally and Questionnaires for Tourism Destination Marketing
Sachiko Nakagawa, Hiroshi Akutsu, Yosuke Tsuchiya, Nobuto Matsuhira, Masahiko Narita
Citations: 9 • 2016
Marketing system utilizing a robot and smartphone
Daisuke Nakagawa, Hiroshi Akutsu, Naoto Furuta, Kimikazu Yasuda, Kyosuke Takahashi, Mitsuo Watase, Sachiko Nakagawa, Masahiko Narita
Citations: 7 • 2015
On the Potentials of Artificial Intelligence in Marketing – The Case of Robotic Process Automation
Jens K. Perret, Maya Heitkamp
Citations: 6 • 2021
Generating Competitiveness through Trending Marketing strategies, Case of Gen Z Consumers in the Restaurant industry
Jen Yng Tan, Loh Yee Chan, Sze Che Tan, En Yee Wong, Kamelia Chaichi
Citations: 4 • 2023
A Research Review on Artificial Intelligence in Marketing
Lin Ziyun, Wu Qionglin, Cai Fengyan
Citations: 4 • 2021
In-store marketing: existing and emerging elements
Anne L. Roggeveen, Dhruv Grewal
Citations: 3 • 2018
"UBERIZATION" OF CUSTOMER NEEDS WITH DATA ANALYTICS: HOW MARKETING STRATEGY "LIFTS" PRODUCTS INNOVATION?
Mohammed Nadeem
Citations: 2 • 2018