Aastha Jain

Papers

Total Citations

H-Index

About

Aastha Jain is a rising scholar at the intersection of artificial intelligence, robotics, and the tourism and hospitality industry, with a focused lens on customer experience. Her most-cited work, "Understanding the Impact of Artificial Intelligence and Robotics in the Tourism and Hospitality Industry Through Customer Experience" (2024), has already garnered 4 citations, signaling early influence in this rapidly evolving field. Jain’s core contribution lies in critically examining how AI-driven systems and robotic automation reshape service delivery, operational efficiency, and—most importantly—the subjective, emotional journey of the traveler. By centering the customer experience, she moves beyond technical feasibility to address the human dimensions of technological adoption, such as trust, personalization, and satisfaction. Her research is particularly timely as the industry grapples with post-pandemic digital transformation. Jain’s work serves as a vital bridge for practitioners and academics alike, offering a framework to evaluate AI not just as a tool for cost reduction, but as a strategic asset for creating memorable, seamless guest interactions. As her citation count grows, she is poised to become a key voice in sustainable, human-centric tech integration in hospitality.