Sven Tuzovic

About

Sven Tuzovic is a leading voice in the rapidly evolving field of service robotics, focusing on the critical human dimensions of human-robot collaboration (HRC) in frontline service encounters. His research investigates how both employees and customers perceive and interact with collaborative service robots, bridging the gap between technological implementation and human psychology. Tuzovic’s most influential work, “My colleague is a robot” (2021, 165 citations), introduces a groundbreaking framework exploring frontline employees’ willingness to work alongside robotic coworkers, revealing key psychological and organizational barriers. He further examines how consumer biases, such as speciesism, shape reactions to retail robots (2023, 36 citations), and explores the dynamics of master-servant relationships in HRC (2025). His notable contributions include redefining the changing role of frontline employees in a human-robotic workforce and providing actionable insights for managing robot integration. With a growing citation impact and a forward-looking portfolio, Tuzovic is shaping how businesses understand the delicate balance between automation and authentic human service.

Research Focus

Key Achievements

Top Papers

1. 1
   “My colleague is a robot” – exploring frontline employees' willingness to work with collaborative service robots

   165 citations · 2021
2. 2
   Retail robots as sales assistants: how speciesism moderates the effect of robot intelligence on customer perceptions and behaviour

   36 citations · 2023
3. 3
   The impact of master–servant relationships in human–robot collaboration on customer perceptions and behaviors in frontline retail encounters

   5 citations · 2025
4. 4
   Human-Robot Collaboration – Managing the Integration of Service Robots in the Frontline

   4 citations · 2023
5. 5
   The Changing Role of Frontline Employees in a Human-Robotic Workforce

   4 citations · 2023

Key Collaborators

Contact & Links