Rupam Konar
Papers
6
Total Citations
31
H-Index
4
About
Rupam Konar is a leading voice in the future of hospitality, specializing in the intersection of robotics, artificial intelligence, and service automation (RAISA) with human behavior. His research critically examines how different generations—from Gen Z to silver tourists—perceive and adopt smart hotel technologies, bridging the gap between technological innovation and guest-centric service. With over 30 citations to his most-cited works, Konar has developed and tested novel behavioral intention scales, notably for the silver tourist demographic, and has applied frameworks like UTAUT and COR theory to explore the psychological impacts of automation on both guests and employees. His 2024 chapter on RAISA in practice provides a foundational overview of the field, while his recent work on human-robot collaboration and employee loyalty offers nuanced insights into workforce stability. Konar’s studies consistently reveal that perceived usefulness, ease of use, and personalization are critical drivers of adoption, but that safety and security concerns vary significantly across age groups. His research is essential reading for anyone seeking to understand how hotels can balance cutting-edge AI with the human touch, making him a key contributor to the ongoing dialogue about service automation in the modern era.
Research Focus
Key Achievements
Top Papers
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- 4The Future of Hotels Robotics, AI, and Service Automation in Practice4 citations · 2024
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