Max Robotics — Global Service Robot Directory + US Certification

About

Marc Becker is an emerging scholar whose research sits at the intersection of service management, human-robot interaction, and customer experience. His work focuses predominantly on how service robots can be effectively integrated into service industries, addressing one of the most pressing challenges facing contemporary hospitality and retail sectors: the replacement of human labor without sacrificing service quality. Becker's most influential contribution, "Customer Comfort During Service Robot Interactions" (2022, 70 citations), tackled the underexplored question of how customers can feel at ease when engaging with robotic service providers — a foundational concern as robots become fixtures in hotels, restaurants, and retail environments. Complementing this, his highly cited work on emotional communication by service robots (2022, 49 citations) advanced a research agenda addressing robots' perceived emotional limitations, directly responding to industry skeptics. More recently, Becker has broadened his scope into collective interaction dynamics (2024, 18 citations), student-robot confidentiality concerns in educational settings (2024, 6 citations), and strategic innovation frameworks for managers deploying robots (2024). Together, his publications establish him as a thoughtful, forward-thinking voice shaping how businesses and researchers should approach the responsible and effective deployment of service robots.