Joaquim Dias Soeiro

Papers

Total Citations

H-Index

About

Joaquim Dias Soeiro is a leading researcher at the intersection of service robotics, consumer behavior, and hospitality management. His work explores how the physical design and behavioral style of service robots shape customer perceptions and economic outcomes. In his highly cited 2025 study, "When robot appearance and service style interact to influence customers’ willingness to pay," Soeiro demonstrates that the congruence between a robot’s appearance (humanoid vs. mechanical) and its service style (formal vs. friendly) significantly affects perceived restaurant quality, which in turn mediates customers’ willingness to pay. This research, already garnering 24 citations, provides critical insights for the design of autonomous service agents in high-contact industries. Soeiro’s contributions are notable for bridging human-robot interaction with applied marketing, offering actionable frameworks for businesses adopting AI-driven service. His work is essential reading for scholars in service management, human-computer interaction, and consumer psychology, establishing him as a key voice in the evolving landscape of robotic hospitality.