Stephanie Hui‐Wen Chuah
Asia University, Taylor's University, National University of Malaysia
Papers
6
Total Citations
653
H-Index
5
About
Stephanie Hui-Wen Chuah is a pioneering researcher at the intersection of service robotics, consumer behavior, and human-robot interaction, whose work has fundamentally shaped our understanding of how technology is transforming the hospitality and service industries. With a particular focus on robotic restaurants and AI-driven service environments, Chuah has produced a body of research that bridges psychological theory with practical industry application. Her landmark 2021 study on emotion in human-robot interaction — now boasting 260 citations — drew on emotional contagion theory to reveal how robots capable of expressing emotion can meaningfully influence service outcomes. That same year, her fsQCA-driven investigation into consumer adoption of service robots (192 citations) demonstrated sophisticated methodological range in uncovering the complex configurations driving technology acceptance. Her timely exploration of robotic restaurants amid the COVID-19 pandemic (124 citations) highlighted shifting consumer values around safety and innovation under crisis conditions. More recent work examines how robot appearance, service style, and pricing strategies interact to shape customer perceptions and willingness to pay. Collectively accumulating over 650 citations, Chuah's scholarship offers indispensable insights for researchers, hospitality professionals, and policymakers navigating the rapidly evolving frontier of automated service.
Research Focus
Key Achievements
Top Papers
- 1The future of service: The power of emotion in human-robot interaction260 citations · 2021
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