Balu Adsumilli

Papers

Total Citations

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About

Balu Adsumilli is a leading researcher in immersive media technologies, with a primary focus on the perceptual quality and compression of omnidirectional (360°) video and virtual reality (VR) content. His most influential work, "Visual Distortions in 360° Videos" (2019, 72 citations), provides a foundational analysis of the unique artifacts and perceptual challenges that arise in spherical video formats—critical for enabling high-quality VR and augmented reality experiences. Adsumilli’s contributions have helped bridge the gap between traditional video engineering and the emerging demands of interactive, head-mounted displays. His research systematically categorizes how common compression and projection methods introduce visual distortions that differ fundamentally from those in planar video, informing better encoding strategies and quality metrics. Beyond this landmark paper, his work has shaped industry standards for immersive content delivery, earning him recognition as a key figure in the evolution of next-generation visual media. With a career spanning both academic innovation and practical deployment, Adsumilli continues to influence how researchers and engineers approach the fidelity and realism of 360° video systems.