Muhammed Baykal

Papers

Total Citations

128

H-Index

About

Muhammed Baykal is a rising scholar at the intersection of hospitality management and technology adoption, with a focused research agenda on service robots and digital transformation in the tourism industry. His most influential work, "Attitudes of hotel customers towards the use of service robots in hospitality service encounters" (2022), has garnered 109 citations, establishing him as a key voice in understanding guest perceptions of automation. Baykal’s research critically examines how both hotel managers and guests view smart technologies and robots, as demonstrated in his qualitative study "Otel Yöneticileri ve Misafirleri Perspektifinden Dijitalleşme" (2022), which uses interview data to capture dual perspectives on digitalization. His conceptual review "Tourist behavior after service robots" (2023) further explores the evolving role of robotics in shaping consumer behavior, synthesizing trends in adoption and usage. By bridging theoretical frameworks with practical insights, Baykal’s work informs how the hospitality sector can strategically integrate service robots to enhance guest experiences while addressing operational challenges. His contributions are particularly timely as the industry accelerates its embrace of automation, making his research essential reading for students and professionals navigating the future of tech-enabled hospitality.