Jason Li Chen
Papers
2
Total Citations
18
H-Index
2
About
Dr. Jason Li Chen is a rising scholar at the forefront of technology adoption in hospitality, with a specific focus on generational divides and the rapidly expanding silver tourism market. His research elegantly bridges human-computer interaction and gerontology, exploring how different age cohorts—from digital natives to digital immigrants—perceive and interact with smart hotel technologies. Dr. Chen’s major contributions include developing and empirically testing a novel behavioural intention scale specifically for silver tourists, a demographic often overlooked in tech adoption studies. His work on "Smart hotel in the eyes of the silver" (2024, 12 citations) provides a critical framework for understanding the unique attitudes and concerns of older travelers towards AI and robotics. Complementing this, his investigation into generational differences (2025, 6 citations) extends the classic Technology Acceptance Model (TAM) by incorporating factors like personalization and safety, revealing how perceptions of usefulness and ease of use diverge between Gen Z and senior guests. By challenging one-size-fits-all approaches to hospitality tech, Dr. Chen’s research offers invaluable, actionable insights for hoteliers designing inclusive, age-friendly smart experiences.
Research Focus
Key Achievements
Top Papers
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- 2