Aikaterini Manthiou

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About

Aikaterini Manthiou is a pioneering researcher at the intersection of service robotics, tourism, and hospitality. Her work fundamentally examines how emerging technologies reshape guest experiences, with a particular focus on the tension between human and automated service delivery. Her landmark study, "Man vs machine: examining the three themes of service robotics in tourism and hospitality" (2020, 67 citations), provides a foundational framework for understanding the critical themes driving robotic adoption in these sectors. Building on this, her subsequent research on "The interplaying factors of the robotic tourism experience" (2022, 29 citations) maps the customer journey through automated touchpoints, identifying the context and qualities that define successful human-robot interactions. Manthiou’s contributions are vital for both academics and practitioners navigating the digital transformation of hospitality, offering clear insights into how robotic technologies can enhance—rather than diminish—the tourism experience. Her work continues to shape conversations around service innovation, making her a leading voice in understanding the future of automated hospitality.