Digital marketing

MarkBot – A Language Model-Driven Chatbot for Interactive Marketing in Post-Modern World

Amit Kushwaha, Arpan Kumar Kar

Citations: 81 • 2021

TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION

O. C. Ferrell, Linda Ferrell

Citations: 76 • 2020

The new era of hotel marketing: integrating cutting-edge technologies with core marketing principles

Anil Bilgihan, Peter Ricci

Citations: 76 • 2023

An analysis to understand the role of machine learning, robotics and artificial intelligence in digital marketing

Raja Sarath Kumar Boddu, Ashwinkumar A. Santoki, Shopita Khurana, Poonam Vitthal Koli, Ravi Rai, Abhishek Agrawal

Citations: 71 • 2021

The Impact of Artificial Intelligence and Machine Learning in Digital Marketing Strategies

Koneti Chaitanya

Citations: 28 • 2023

Technology in Tourism Marketing

Kaplan Uğurlu

Citations: 22 • 2022

Artificial intelligence in the context of digital marketing communication

Santa Bormane, Egita Blaus

Citations: 21 • 2024

Digital marketing innovation and industrial marketing: evidence from restaurants' service robots

Edward C.S. Ku

Citations: 20 • 2024

Digital Disruption in Retailing and Beyond

Heiner Evanschitzky, Boris Bartikowski, Tim Baines, Markus Blut, Christian Brock, Kristina Kleinlercher, Parikshit Naik, Olivia Petit, Thomas Rudolph, Charles Spence, Carlos Velasco, Nancy V. Wünderlich

Citations: 20 • 2020

The Changing Role of Marketing: Industry 5.0 - the Game Changer

Sunanda Vincent Jaiwant

Citations: 18 • 2023

FEATURES OF THE MARKETING STRATEGY IN THE CONDITIONS OF THE DIGITAL TRANSFORMATION

Nataliya Voytovych, Оксана Терещук

Citations: 15 • 2021

Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’

Abhishek Behl, Achint Nigam, Demetris Vrontis

Citations: 14 • 2024

Digital transformation in Moroccan agriculture: Applications, used technologies, impacts on marketing, limitations, and orientations for future research

Mohammed Fakhraddine, Najib Zerrad, Hicham Berhili, Meryeme Morchid

Citations: 10 • 2025

Marketing system utilizing a robot and smartphone

Daisuke Nakagawa, Hiroshi Akutsu, Naoto Furuta, Kimikazu Yasuda, Kyosuke Takahashi, Mitsuo Watase, Sachiko Nakagawa, Masahiko Narita

Citations: 7 • 2015

Leveraging Text Analytics to Enhance Marketing Insights From Digital Customer Experiences

Murat Fatih Tuna

Citations: 6 • 2024

Implementation of Robotic Process Automation (RPA) in Digital Marketing

Reshmi Mehta, Riya Chaher

Citations: 6 • 2022

AI-POWERED LOGISTICS AND DIGITAL MARKETING FOR BUSINESS OPTIMISATION

Ihor Ponomarenko, Д В Пономаренко

Citations: 3 • 2023

Corporate Governance of Sustainable Artificial Intelligence (AI) in Strategic Communication (SC) and Digital Marketing (DM): United Arab Emirates Guidelines

Ghada Seif

Citations: 3 • 2023

Synergy of Real and Digital Worlds - Promising Insights for the Future Generations of Fashion

Srivani Thadepalli, Mr. Uday Choudhary

Citations: 3 • 2024

In-store marketing: existing and emerging elements

Anne L. Roggeveen, Dhruv Grewal

Citations: 3 • 2018