Digital marketing
相关论文数: 20
顶级研究者
最高引用论文
MarkBot – A Language Model-Driven Chatbot for Interactive Marketing in Post-Modern World
Amit Kushwaha, Arpan Kumar Kar
引用数: 81 • 2021
TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION
O. C. Ferrell, Linda Ferrell
引用数: 76 • 2020
The new era of hotel marketing: integrating cutting-edge technologies with core marketing principles
Anil Bilgihan, Peter Ricci
引用数: 76 • 2023
An analysis to understand the role of machine learning, robotics and artificial intelligence in digital marketing
Raja Sarath Kumar Boddu, Ashwinkumar A. Santoki, Shopita Khurana, Poonam Vitthal Koli, Ravi Rai, Abhishek Agrawal
引用数: 71 • 2021
The Impact of Artificial Intelligence and Machine Learning in Digital Marketing Strategies
Koneti Chaitanya
引用数: 28 • 2023
Technology in Tourism Marketing
Kaplan Uğurlu
引用数: 22 • 2022
Artificial intelligence in the context of digital marketing communication
Santa Bormane, Egita Blaus
引用数: 21 • 2024
Digital marketing innovation and industrial marketing: evidence from restaurants' service robots
Edward C.S. Ku
引用数: 20 • 2024
Digital Disruption in Retailing and Beyond
Heiner Evanschitzky, Boris Bartikowski, Tim Baines, Markus Blut, Christian Brock, Kristina Kleinlercher, Parikshit Naik, Olivia Petit, Thomas Rudolph, Charles Spence, Carlos Velasco, Nancy V. Wünderlich
引用数: 20 • 2020
The Changing Role of Marketing: Industry 5.0 - the Game Changer
Sunanda Vincent Jaiwant
引用数: 18 • 2023
FEATURES OF THE MARKETING STRATEGY IN THE CONDITIONS OF THE DIGITAL TRANSFORMATION
Nataliya Voytovych, Оксана Терещук
引用数: 15 • 2021
Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’
Abhishek Behl, Achint Nigam, Demetris Vrontis
引用数: 14 • 2024
Digital transformation in Moroccan agriculture: Applications, used technologies, impacts on marketing, limitations, and orientations for future research
Mohammed Fakhraddine, Najib Zerrad, Hicham Berhili, Meryeme Morchid
引用数: 10 • 2025
Marketing system utilizing a robot and smartphone
Daisuke Nakagawa, Hiroshi Akutsu, Naoto Furuta, Kimikazu Yasuda, Kyosuke Takahashi, Mitsuo Watase, Sachiko Nakagawa, Masahiko Narita
引用数: 7 • 2015
Leveraging Text Analytics to Enhance Marketing Insights From Digital Customer Experiences
Murat Fatih Tuna
引用数: 6 • 2024
Implementation of Robotic Process Automation (RPA) in Digital Marketing
Reshmi Mehta, Riya Chaher
引用数: 6 • 2022
AI-POWERED LOGISTICS AND DIGITAL MARKETING FOR BUSINESS OPTIMISATION
Ihor Ponomarenko, Д В Пономаренко
引用数: 3 • 2023
Corporate Governance of Sustainable Artificial Intelligence (AI) in Strategic Communication (SC) and Digital Marketing (DM): United Arab Emirates Guidelines
Ghada Seif
引用数: 3 • 2023
Synergy of Real and Digital Worlds - Promising Insights for the Future Generations of Fashion
Srivani Thadepalli, Mr. Uday Choudhary
引用数: 3 • 2024
In-store marketing: existing and emerging elements
Anne L. Roggeveen, Dhruv Grewal
引用数: 3 • 2018