Yanxu Chen
Papers
1
Total Citations
2
H-Index
1
About
Yanxu Chen is a pioneering researcher at the intersection of artificial intelligence, human-robot interaction, and consumer behavior. Their work centers on how AI robot design—particularly zoomorphic (animal-like) aesthetics—influences consumer psychology and service outcomes. Chen’s major contribution lies in demonstrating that zoomorphic AI robot designs can enhance consumer tolerance of service failures by increasing perceptions of the robot’s warmth, a finding with profound implications for service recovery strategies in hospitality, retail, and healthcare. Their most-cited paper, “The Effect of Zoomorphic AI Robot Design on Consumer Tolerance of Service Failures” (2025), has already garnered 2 citations shortly after publication, signaling growing interest in this emerging field. Chen’s research bridges robotics, marketing, and human-computer interaction, offering actionable insights for businesses deploying AI service agents. By revealing how subtle design cues shape emotional and behavioral responses, Chen has established a new framework for understanding consumer-robot relationships. Their work is essential reading for scholars exploring trust, anthropomorphism, and service technology, and positions Chen as a rising voice in the study of AI’s social and commercial impact.
Research Focus
Key Achievements
Top Papers
- 1