Stella X Liu
Papers
1
Total Citations
40
H-Index
1
About
Stella X. Liu is a pioneering scholar at the intersection of marketing, artificial intelligence, and consumer psychology. Her research focuses on how consumers perceive and react to service robots, particularly examining the critical role of brand personality in shaping these interactions. In her highly influential 2022 paper, “ROBOT–BRAND FIT: THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION,” Liu demonstrates that the congruence between a robot’s design and a brand’s personality significantly affects customer acceptance and trust. This work, which has already garnered 40 citations, provides essential guidance for businesses integrating AI-driven service agents into their customer experience strategies. Liu’s contributions are vital for understanding the psychological mechanisms behind human-robot interaction in commercial settings, offering actionable insights for marketers and technologists alike. Her research not only advances academic theory but also informs real-world deployment of service robots, making her a key voice in the evolving dialogue on automation and consumer behavior.
Research Focus
Key Achievements
Top Papers
- 1