Mazuri Abd Ghani

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About

Mazuri Abd Ghani is an emerging researcher whose work sits at the intersection of artificial intelligence, robotics, and consumer behavior, with a particular focus on how individuals perceive and adopt service robots across various sectors. Her research addresses a critical gap in the literature by exploring the psychological and behavioral dimensions that drive or hinder consumer acceptance of robotic technology in service environments. Her most cited work, "Breaking into the black box of customer perception towards robot service" (2024, 19 citations), develops an integrated model that unpacks the complex factors shaping customer experiences with AI-enabled robots, offering empirical insights that bridge theoretical frameworks with real-world service contexts. Building on this foundation, her 2025 study further investigates the global landscape of service robot adoption, synthesizing established theoretical perspectives to forecast behavioral intentions toward robotic innovation. Collectively, Ghani's contributions are shaping scholarly understanding of human-robot interaction in commercial settings, a domain of growing urgency as automation reshapes service industries worldwide. Her work is particularly valuable for practitioners seeking evidence-based guidance on deploying robotic technologies and for researchers navigating the evolving terrain of AI adoption behavior and consumer psychology.