Sarah Tsitsi Jembere

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About

Dr. Sarah Tsitsi Jembere is a pioneering researcher at the intersection of human-robot interaction, artificial intelligence, and service management, with a specialized focus on the hospitality industry. Her work critically examines the psychological and cultural determinants of consumer acceptance toward AI-powered service robots. In her highly cited 2023 study, "Acceptance of Professional Service Robots: A Cross-Cultural Study," Dr. Jembere established foundational insights into how cultural context shapes user trust and engagement with both humanoid and non-humanoid machines, garnering 4 citations. Building on this, her most recent 2025 contribution, "Personality-Driven AI Service Robot Acceptance in Hospitality: An Extended AIDUA Model Approach," introduces a groundbreaking personality-based framework. This work challenges one-size-fits-all implementation strategies by demonstrating that individual user traits significantly influence the adoption of cognitive-analytical service robots. With 1 citation already in its first year, this paper is poised to become a cornerstone for personalized AI deployment. Dr. Jembere’s research is instrumental for students and practitioners seeking to design more intuitive, culturally-aware, and user-centric robotic systems in service contexts.