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About

Rainer Alt is a prominent researcher whose work spans digital transformation, artificial intelligence, robotics, and electronic markets, with a particular focus on how emerging technologies reshape service industries and collaborative environments. His most influential contribution examines the integration of AI and robotics within the European restaurant sector, exploring how innovations such as mobile apps, chatbots, kiosks, and robotic automation are revolutionizing guest experiences and operational processes in high-contact service environments — a paper that has garnered an impressive 130 citations since its 2020 publication. Alt has also made meaningful contributions to the study of Social CRM, investigating how customer context shapes relationship management in digitally connected environments. As an editor associated with the journal *Electronic Markets*, he has helped curate scholarly discourse on robotics and AI across travel, hospitality, and leisure sectors, amplifying the field's academic conversation. His work on virtual collaboration further demonstrates his broad interest in how digital tools can bridge geographical and organizational boundaries in offshore-outsourced project environments. Collectively, Alt's research offers valuable insights for scholars and practitioners navigating the rapidly evolving intersection of technology, business processes, and service innovation.