Marcjanna M. Augustyn

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About

Dr. Marcjanna M. Augustyn is a leading scholar in tourism and hospitality management, with a particular focus on the intersection of artificial intelligence, service quality, and sustainable tourism development. Her research has fundamentally shaped how the industry understands the deployment of human-like robots, most notably through her highly influential 2024 paper "Anthropomorphism-based artificial intelligence (AI) robots typology in hospitality and tourism," which has already garnered 65 citations. This work provides a groundbreaking framework for categorizing AI robots based on their attributes, functions, and applications, offering critical guidance for practitioners and researchers navigating the integration of anthropomorphic technology in service settings. Beyond this, Dr. Augustyn has made substantial contributions to service quality measurement and destination competitiveness, with her work appearing in top-tier journals and informing policy at both national and international levels. Her research is widely recognized for bridging theoretical rigor with practical relevance, earning her a reputation as a thought leader in tourism innovation. With a career marked by interdisciplinary collaboration and a commitment to advancing knowledge that directly impacts industry practice, Dr. Augustyn continues to shape the future of hospitality and tourism in an era of rapid technological change.