Malaika Brengman
Papers
11
Total Citations
296
H-Index
9
About
Malaika Brengman is a pioneering researcher at the intersection of retail technology, service robotics, and consumer behavior, whose work has fundamentally shaped our understanding of how artificial intelligence and humanoid robots are transforming the modern retail landscape. Based on a robust body of empirical research, Brengman has systematically examined how service robots attract, engage, and convert shoppers, generating over 290 citations across her most influential publications. Her landmark 2021 study comparing humanoid robots with tablet kiosks at the point of sale (87 citations) revealed critical insights into shopper conversion dynamics, while her field-based investigations into robot placement strategies and collaboration between robots and frontline employees have provided actionable guidance for retail practitioners. Notably, Brengman has championed the often-overlooked human side of automation, exploring how retail employees psychologically and professionally adapt to working alongside physical robots. Her 2020 literature review consolidating success factors and pitfalls for retail service robots established a foundational framework for the field. Her timely 2021 piece connecting COVID-19 to accelerated retail technology adoption further demonstrates her ability to situate emerging technologies within broader societal shifts, making her an indispensable voice in the evolving conversation about the future of retail.
Research Focus
Key Achievements
Top Papers
- 1
- 2Frontline employee expectations on working with physical robots in retailing44 citations · 2022
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- 7Humanoid Robot Pepper at a Belgian Chocolate Shop16 citations · 2018
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- 9Robots and AI in retailing and consumer services11 citations · 2022
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