Malaika Brengman

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Research Focus

Key Achievements

Top Papers

1. 1
   From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers

   87 citations · 2021
2. 2
   Frontline employee expectations on working with physical robots in retailing

   44 citations · 2022
3. 3
   Together or alone: Should service robots and frontline employees collaborate in retail-customer interactions at the POS?

   40 citations · 2022
4. 4
   In or out? A field observational study on the placement of entertaining robots in retailing

   35 citations · 2021
5. 5
   The Rise of Service Robots in Retailing: Literature Review on Success Factors and Pitfalls

   22 citations · 2020
6. 6
   How COVID-19 Could Accelerate the Adoption of New Retail Technologies and Enhance the (E-)Servicescape

   22 citations · 2021
7. 7
   Humanoid Robot Pepper at a Belgian Chocolate Shop

   16 citations · 2018
8. 8
   Media richness effectiveness: Humanoid robots with or without voice, or just a tablet kiosk?

   15 citations · 2023
9. 9
   Robots and AI in retailing and consumer services

   11 citations · 2022
10. 10
    The effect of a humanoid service robot versus a tablet service kiosk in retail: an observational study

    2 citations · 2019

Key Collaborators