Jungkeun Kim

Papers

Total Citations

545

H-Index

About

Jungkeun Kim is a leading scholar in consumer behavior and technology adoption, with a particular focus on the hospitality and tourism sectors. His research explores how emerging technologies—from service robots to online security measures—reshape consumer decision-making and experience. Kim’s most impactful work, “Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic” (2020), has garnered over 540 citations, reflecting its timely and influential contribution to understanding how health concerns drive preference for contactless, automated service. This study has become a cornerstone for post-pandemic service design. In a more recent line of inquiry, Kim investigates the subtle yet powerful effects of online friction, as seen in his work on CAPTCHA exposure and its influence on travelers’ subsequent online behaviors. By demonstrating that even a brief, seemingly mundane security check can alter consumer choices, he reveals the psychological depth of digital interfaces. Kim’s work consistently bridges theoretical rigor with practical relevance, offering actionable insights for service providers navigating the intersection of technology, safety, and human psychology.