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About

Jarrod Haar is a leading researcher at the forefront of understanding how emerging technologies are reshaping the modern workplace. His work focuses on the intersection of human resources, organizational behavior, and technological disruption, with a particular emphasis on employee perceptions of Smart Technology, Artificial Intelligence, Robotics, and Algorithms (STARA). Haar’s most influential contribution, the 2017 paper "Smart Technology, Artificial Intelligence, Robotics, and Algorithms (STARA): Employees’ perceptions of our future workplace," has amassed over 918 citations, establishing a foundational framework for studying how workers view the threat of technological redundancy. He further explored this terrain in a multi-country study on technological disruption and job insecurity (191 citations), demonstrating the global relevance of his findings. Beyond this core focus, Haar has made notable contributions to recognizing Māori innovation in New Zealand’s high-tech sector, bridging cultural perspectives with technological advancement. His research consistently highlights the psychological and career impacts of automation, making him a vital voice for students and practitioners navigating the fourth industrial revolution.