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About

David Brougham is a leading researcher in the psychology of technological disruption, focusing on how employees perceive and respond to the rise of Smart Technology, Artificial Intelligence, Robotics, and Algorithms (STARA). His groundbreaking work, including the highly cited 2017 paper "Smart Technology, Artificial Intelligence, Robotics, and Algorithms (STARA): Employees’ perceptions of our future workplace" (918 citations), was among the first to empirically explore how workers view the threat of automation to their own jobs and careers. Brougham’s research reveals that these perceptions can fuel job insecurity and turnover intentions, as demonstrated in his multi-country study (191 citations). He has also developed frameworks for assessing employees’ sense of technological redundancy, a concept central to understanding the human side of the fourth industrial revolution. By bridging futurist predictions with organizational psychology, Brougham’s work offers critical insights for managers, policymakers, and workers navigating an increasingly automated world. His contributions are essential reading for anyone interested in the future of work and the psychological impact of technological change.