Hyejin Bang

Papers

Total Citations

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About

Hyejin Bang is a rising scholar at the intersection of artificial intelligence, consumer behavior, and service robotics. Her research investigates how emerging technologies—particularly AI-driven robots—reshape consumer perceptions and decision-making in hospitality and service contexts. In her most-cited work, "Why AI robot chefs backfire: Consumer responses to robot-themed appeals" (2025), Bang reveals a counterintuitive finding: robot-themed marketing can trigger negative consumer reactions, challenging the assumption that automation always enhances brand appeal. This study, already garnering 2 citations in its early publication, demonstrates her ability to identify critical friction points between human psychology and technological adoption. Bang’s contributions extend beyond robotics to encompass broader themes of trust, authenticity, and emotional engagement in human-machine interactions. Her work has significant implications for marketers, restaurateurs, and AI developers seeking to design consumer-friendly automation. As a researcher, Bang combines rigorous experimental methods with real-world relevance, offering actionable insights into how businesses can avoid the pitfalls of over-automation. Her emerging portfolio positions her as a key voice in understanding the delicate balance between innovation and consumer comfort in an increasingly automated world.