The contingent effect of job automating technology awareness on perceived job insecurity: Exploring the moderating role of organizational culture

Abstract

This study empirically investigates the contingent effect of STARA (Smart Technology, Artificial Intelligence Robotics and Algorithms) awareness on perceived job insecurity for employees working in industries that are expected to face high degrees of automation. More specifically we empirically investigate the moderating role of learning culture and authoritative culture on the relationship between STARA awareness and job insecurity, among 291 individuals. Our findings show a significant positive relationship between STARA awareness and perceived job insecurity. An authoritarian organizational culture further enhances the effects of STARA awareness on perceived job insecurity. Contrary to expectations, the moderating effect of retraining expectations was not statistically supported.