Cheng-Feng Cheng
Papers
1
Total Citations
124
H-Index
1
About
Cheng-Feng Cheng is a leading scholar in hospitality and technology management, best known for investigating how emerging technologies reshape consumer behavior and service industries. His key research areas include robotic service adoption, value perception in hospitality, and crisis-driven innovation. Cheng’s most cited work, “A silver lining in the COVID-19 cloud: examining customers’ value perceptions, willingness to use and pay more for robotic restaurants” (2021, 124 citations), provides groundbreaking insights into how the pandemic accelerated consumer acceptance of automation in dining. This study revealed that heightened safety concerns during COVID-19 positively influenced customers’ perceived value and willingness to pay a premium for robotic restaurant services, offering critical guidance for industry recovery and technological investment. Beyond this flagship paper, Cheng’s research consistently bridges behavioral economics and service operations, demonstrating how external shocks can drive sustainable innovation. His work has been widely cited by scholars in hospitality, marketing, and technology management, reflecting its practical relevance and theoretical rigor. Cheng’s contributions have positioned him as a key voice in understanding the post-pandemic transformation of service industries, making his research essential reading for students and practitioners navigating the intersection of technology, consumer psychology, and crisis management.
Research Focus
Key Achievements
Top Papers
- 1