Influencer marketing

Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers

Evangelos Moustakas, Nishtha Lamba, Dina Kamal Mahmoud

Citations: 230 • 2020

"Humanized Robots": A Proposition of Categories to Understand Virtual Influencers

Antonio Batista da Silva Oliveira, Paula Chimenti

Citations: 160 • 2021

Avatar marketing: a study on the engagement and authenticity of virtual influencers on Instagram

Marianny Jessica de Brito Silva, Lorena de Oliveira Ramos Delfino, Kaetana Alves Cerqueira, Patrícia de Oliveira Campos

Citations: 134 • 2022

Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust

Fernanda Muniz, Kristin Stewart, Lívia de Castro Magalhães

Citations: 85 • 2023

Source Credibility and Emotions generated by Robot and Human Influencers: The perception of luxury brand representatives

Patricia Baudier, Elodie de Boissieu, Marie-Hélène Duchemin

Citations: 65 • 2022

Not so different after all? A netnographic exploration of user engagement with non-human influencers on social media

Li Xie-Carson, Pierre Benckendorff, Karen Hughes

Citations: 61 • 2023

How virtual influencers’ identities are shaped on Chinese social media: A case study of Ling

Lijun Luo, Wonkyung Kim

Citations: 35 • 2023

The perceived credibility of human-like social robots: virtual influencers in a luxury and multicultural context

Elodie de Boissieu, Patricia Baudier

Citations: 34 • 2023

Influencers of quality assurance in an open source community

Adam Alami, Yvonne Dittrich, Andrzej Wąsowski

Citations: 19 • 2018

Are social media robot influencers credible? A cross-continental analysis in a fashion context

Patricia Baudier, Elodie de Boissieu

Citations: 18 • 2024

Robot or Human? The Marketing Phenomenon of Virtual Influencers : A Case Study About Virtual Influencers’ Parasocial Interaction on Instagram

Victoria Molin, Sofia Nordgren

Citations: 17 • 2019

Testing automation adoption influencers in construction using light deep learning

Mohamed K. Watfa, Alexander Bykovski, Kamal Jafar

Citations: 15 • 2022

Social media influencers and immersive technologies for dynamic consumer behavior

George S. Spais, Varsha Jain, John B. Ford

Citations: 12 • 2024

Sponsored by a robot? How the human likeness of virtual influencers influences purchase intentions towards sponsored products

Eunjoo Jin, Laura F. Bright, Gary B. Wilcox

Citations: 10 • 2023

The Future of Restaurants

Sandilyan Ramanujam Pagaldiviti, Birendra Kishore Roy

Citations: 7 • 2023

Beyond the standard cycle: increasing total work cell productivity by optimizing robot placement and other key performance influencers

Carl Mahr

Citations: 7 • 2000

Influencer Marketing on YouTube: A Qualitative Analysis With MAXQDA

Özlem KARAMAN

Citations: 5 • 2023

Credibility of Virtual Influencers: The Role of Design Stimuli, Knowledge Cues, and User Disposition

Citations: 5 • 2023

Nudge Nudge, Wink Wink: Sex Robots as Social Influencers

Mark Howard, Robert Sparrow

Citations: 4 • 2021

FROM DIGITAL INFLUENCERS TO INFLUENCER-LABORATORIES. A CASE STUDY OF LIL MIQUELA

Elias Cunha Bitencourt, Grégori da Costa Castelhano, Catarina Lopes

Citations: 4 • 2021