Influencer marketing
相关论文数: 20
顶级研究者
最高引用论文
Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers
Evangelos Moustakas, Nishtha Lamba, Dina Kamal Mahmoud
引用数: 230 • 2020
"Humanized Robots": A Proposition of Categories to Understand Virtual Influencers
Antonio Batista da Silva Oliveira, Paula Chimenti
引用数: 160 • 2021
Avatar marketing: a study on the engagement and authenticity of virtual influencers on Instagram
Marianny Jessica de Brito Silva, Lorena de Oliveira Ramos Delfino, Kaetana Alves Cerqueira, Patrícia de Oliveira Campos
引用数: 134 • 2022
Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust
Fernanda Muniz, Kristin Stewart, Lívia de Castro Magalhães
引用数: 85 • 2023
Source Credibility and Emotions generated by Robot and Human Influencers: The perception of luxury brand representatives
Patricia Baudier, Elodie de Boissieu, Marie-Hélène Duchemin
引用数: 65 • 2022
Not so different after all? A netnographic exploration of user engagement with non-human influencers on social media
Li Xie-Carson, Pierre Benckendorff, Karen Hughes
引用数: 61 • 2023
How virtual influencers’ identities are shaped on Chinese social media: A case study of Ling
Lijun Luo, Wonkyung Kim
引用数: 35 • 2023
The perceived credibility of human-like social robots: virtual influencers in a luxury and multicultural context
Elodie de Boissieu, Patricia Baudier
引用数: 34 • 2023
Influencers of quality assurance in an open source community
Adam Alami, Yvonne Dittrich, Andrzej Wąsowski
引用数: 19 • 2018
Are social media robot influencers credible? A cross-continental analysis in a fashion context
Patricia Baudier, Elodie de Boissieu
引用数: 18 • 2024
Robot or Human? The Marketing Phenomenon of Virtual Influencers : A Case Study About Virtual Influencers’ Parasocial Interaction on Instagram
Victoria Molin, Sofia Nordgren
引用数: 17 • 2019
Testing automation adoption influencers in construction using light deep learning
Mohamed K. Watfa, Alexander Bykovski, Kamal Jafar
引用数: 15 • 2022
Social media influencers and immersive technologies for dynamic consumer behavior
George S. Spais, Varsha Jain, John B. Ford
引用数: 12 • 2024
Sponsored by a robot? How the human likeness of virtual influencers influences purchase intentions towards sponsored products
Eunjoo Jin, Laura F. Bright, Gary B. Wilcox
引用数: 10 • 2023
The Future of Restaurants
Sandilyan Ramanujam Pagaldiviti, Birendra Kishore Roy
引用数: 7 • 2023
Beyond the standard cycle: increasing total work cell productivity by optimizing robot placement and other key performance influencers
Carl Mahr
引用数: 7 • 2000
Influencer Marketing on YouTube: A Qualitative Analysis With MAXQDA
Özlem KARAMAN
引用数: 5 • 2023
Credibility of Virtual Influencers: The Role of Design Stimuli, Knowledge Cues, and User Disposition
引用数: 5 • 2023
Nudge Nudge, Wink Wink: Sex Robots as Social Influencers
Mark Howard, Robert Sparrow
引用数: 4 • 2021
FROM DIGITAL INFLUENCERS TO INFLUENCER-LABORATORIES. A CASE STUDY OF LIL MIQUELA
Elias Cunha Bitencourt, Grégori da Costa Castelhano, Catarina Lopes
引用数: 4 • 2021