Tony L. Henthorne

Papers

Total Citations

H-Index

About

Tony L. Henthorne is a leading scholar in tourism and hospitality marketing, with a particular focus on the transformative role of technology in the industry. His most-cited work, "Artificial Intelligence and Robotics Technology in the Hospitality Industry: Current Applications and Future Trends" (2019, 89 citations), provides a foundational analysis of how AI and robotics are reshaping service delivery, operational efficiency, and guest experiences. Henthorne’s research bridges the gap between emerging technologies and practical applications, offering critical insights for both academics and practitioners navigating the digital transformation of hospitality. Beyond this seminal paper, his broader body of work explores consumer behavior, destination marketing, and sustainable tourism development, contributing to a deeper understanding of how technology influences traveler decision-making and industry dynamics. With a career spanning decades, Henthorne has also made notable contributions to the study of gambling tourism and casino marketing, areas where his expertise is widely recognized. His research consistently demonstrates high impact, with several papers accumulating substantial citations that underscore his influence on contemporary hospitality and tourism scholarship. For students and researchers, Henthorne’s work offers a compelling roadmap for understanding the intersection of technology, consumer behavior, and service innovation in a rapidly evolving global industry.