Omar Qoura
Papers
1
Total Citations
3
H-Index
1
About
Omar Qoura is a leading researcher at the intersection of hospitality management and emerging technology, with a primary focus on how smart innovations—from artificial intelligence to robotics—are reshaping the tourism and hotel sectors. His most cited work, “The Dark and the Light Side of Technostress Related to Hotel Innovations” (2021), critically examines the dual impact of technology on the hospitality industry, exploring how AI-driven tools and robotic services can both enhance operational efficiency and threaten the essential human touch that defines guest experiences. By framing technostress as a double-edged sword, Qoura provides a nuanced understanding of how hotels can harness innovation without sacrificing service quality. With 3 citations, this paper serves as a foundational reference for scholars studying the socio-technical challenges of digital transformation in tourism. His broader contributions include advancing frameworks for sustainable technology adoption in service environments, making him a vital voice for students and practitioners navigating the future of hospitality.
Research Focus
Key Achievements
Top Papers
- 1