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About

Mariana Montero-Vega is an emerging researcher specializing in last-mile logistics, autonomous delivery technologies, and consumer behavior in the context of rapidly evolving e-commerce landscapes. Her work sits at the intersection of technology adoption, urban mobility, and logistics innovation, addressing some of the most pressing challenges in modern supply chain management. Montero-Vega's most notable contribution to date is her cross-continental study on autonomous delivery robot (ADR) acceptance, which surveyed 1,344 participants across the USA, Europe, and Asia. Employing rigorous methodologies including Structural Equation Modeling and Ordered Logit Models, the study — now garnering 8 citations — reveals how regional, cultural, and economic factors shape consumer willingness to adopt ADR technology, with ease of use, perceived risk, and pricing emerging as critical drivers. Complementing this, her comparative analysis of socio-demographic influences on last-mile delivery preferences — including age, gender, and urbanization level — has already attracted 3 citations since its 2025 publication. Her innovative concept of "moving micro-hubs," which integrates autonomous hub vehicles with delivery robots to reimagine urban logistics systems, further demonstrates her forward-thinking approach. Montero-Vega is quickly establishing herself as a thought leader in the future of sustainable, technology-driven urban delivery.