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About

Kai Sassenberg is a leading researcher at the intersection of social psychology, organizational behavior, and human-technology interaction. His work primarily focuses on understanding and improving employee attitudes toward digital transformation, with a particular emphasis on blue-collar workers in industrial settings. Sassenberg’s major contributions include demonstrating that enactive mastery experiences—hands-on, successful interactions with technology—significantly improve attitudes toward digital tools by boosting self-efficacy, a finding supported by his 2023 pre-registered quasi-experiment (27 citations). He has also identified key determinants of technology adoption, such as job demands and communication strategies, showing that needs-oriented communication can foster positive attitudes among workers perceiving low job demands (17 citations). His research, which has garnered over 60 citations across his most-cited papers, provides actionable insights for organizations navigating digital change. Sassenberg’s work is notable for its practical relevance, rigorous methodology, and focus on empowering employees rather than merely imposing new technologies.