Papers
3
Total Citations
64
H-Index
3
About
Nora Hampel is a leading researcher in organizational psychology and human-technology interaction, with a focus on understanding and improving blue-collar workers’ attitudes toward digital and robotic technologies. Her work bridges the gap between technological innovation and workforce readiness, addressing critical challenges in the digital transformation of manufacturing and industrial settings. Hampel’s major contributions include demonstrating that enactive mastery experiences—hands-on, successful interactions with technology—significantly improve employees’ self-efficacy and attitudes toward digital tools, as shown in her highly cited 2023 study (27 citations). She has also identified key determinants of worker attitudes, such as job demands and communication strategies, revealing that needs-oriented communication can foster positive attitudes even among those perceiving low job demands (17 citations). Her research, with papers accumulating over 60 citations, provides actionable insights for organizations introducing robotic systems, emphasizing that how technology is introduced matters as much as the technology itself. Hampel’s work is notable for its pre-registered, quasi-experimental designs and its practical focus on empowering workers rather than simply imposing new tools.
Research Focus
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